Search Engine Optimization

SEO : Search Engine Optimization
"The process of selecting best keywords for a web site and the use of natural and adequate on-page optimization techniques along with other off-page optimization factors; making that web site achieve better position in the search engine result pages for those selected words."
Search Engine Optimization process can bring targeted visitors if it is done in a proper way. We have to keep in mind that SEO can harm your web site, if it is done to modify search engine results. That is we should not target result pages by hook or crook.

Keywords Analysis.

Keyword Selection should depend on:
1.) Number of visitors it will bring to our website.
2.) Work involved in achieving top ranking for a keyword.
3.) Ultimately business we do if achieved.
Keyword selection process is foundation for SEO

On-Page optimization

On-page optimization is second step of SEO where we deal with the pages itself
we should have good content, enough content related to our business, services, products we offer. We should write, describe our services, products, business in a way people can read and understand, and then only they are going to use it.
We should make sure that we have our targeted keywords included in the content on our pages in a natural way.

We should make sure that search engine can follow the internal links on our site.
If we have lot of pages on our site, then we need to use a sitemap and a link to it from each page of site. Sitemap makes is easy for search engines to find all pages on our site.

Off-Page optimization

1) Selection of resources; which is related to our website
2) Link building, to website home page and internal pages
3) Links from high ranking publisher sites.
4) Popularize your website on internet